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Cut On Your Bias

Crowdsource Social Platform Fashion

Published 10/15/2012 and rated Ratingstars4 4 out of 5 stars
by Dorothy Distefano
What can you use the app for?

CutOnYourBias is a collaboration between designers and users with the designers providing options and users creating limited edition fashions. At the end of the week, the collection is available for purchase exclusively from CutOnYourBias. The next week begins a new cycle of designs.

A rewards program is available to those who help choose winning designs. Users vote one week on the top designs which are made available for purchase the following week if a certain quota is reached.

Cut On Your Bias screenshot
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What is the history and popularity of the app?

CutOnYourBias was founded in November 2011 by Louis Monoyudis, a former designer for Calvin Klein, John Varvatos, and Tommy Hilfiger, and Lisa Anderson, former operations manager for Proclivity media, an analytics platform for luxury brands. Unique visitors to the application have tripled over the last three months.

What are the differences to other apps?

Users are able to fully participate in the design process and collaborate with designers on looks they like. This crowdsourcing fashion design concept is unique and appealing.

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How does the web app look and feel to use?

The choices on the home page are Design, Shop, and My Bias. Design contains the current designers' ideas and choices, shop contains the winners of the last vote, and My bias shows the user's account, items voted for, and number of wins. Users may also add a profile image and brief bio to their profile. A definite plus is that the profile asks if a user's designs may be shared on Facebook. Users can also add favorite brands, last purchase, and style icon. The Shop choice contains the winners of user votes up for purchase.

The Design section contains the current designers. During review, there are three designers. One of home furnishings and two of women's clothing. The home furnishings concepts were four pillows. Users were allowed to choose between two sizes and three fabrics. They then cast their vote for their preferred design. Information is provided about the materials used to create the design, including fabric content and detail. One of the women's clothing designers included dress shorts, skirts, dresses, and jackets. Each had various fabric choices and users could preview the looks. The other designer focused on evening wear with varied silhouettes and fabrics.

The Shop section included winners of a previous challenge from four designers. Men's and women's clothing were available, as were tote bags. Some items were sold out and wait lists offered.

It is noted on each order page that a limited edition quota must be reached for the design to be produced. How much this quota is, is not revealed. Also, users should note that these are designer clothes and have price tags associated with designer labels. For example, dresses currently range from $325-484. This is less than famous designers, but certainly more than off-the-rack.

One downside is that sizes are Small, Medium, Large, and Extra Large. For some designs, this is acceptable, but for pants or fitted dresses, a fitting chart with size number equivalencies would be helpful for those choosing to order.

How does the registration process work?

Users may register via Facebook Connect or create an account with an email address. Account creation with email requires first and last names, email address, and password. Facebook Connect requires permission to access basic information and email address.

What does it cost to use the application?

There is no cost to use the application, other than if the user wishes to make a purchase.

Who would you recommend the application to?

This is a fun site for anyone interested in fashion. Users may or may not be interested in purchasing the winning items, depending on taste and price tag, but the interesting collaboration of designer and public is beneficial both to new designers and fashion conscious users looking for new looks.

  • New designers provide options to users
  • Users create combinations
  • Users vote on designs
  • Discounts available to those who voted for the winner
  • Only first place designs available for purchase

Cut On Your Bias video

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Cut On Your Bias contact details

Postal address:
Cut On Your Bias
131 Varick Street
Suite 939
New York, NY 10013

Cut On Your Bias pricing

FREE - Permanently free version

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Cut On Your Bias on Facebook

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